Underscoring its support for women’s athletics and equality in sports, Buick is teaming up with female athletes so they can share their stories and inspire others. The centerpiece of this effort is Buick’s collaboration with TOGETHXR, a sports and media lifestyle company founded by athletes Alex Morgan, Sue Bird, Simone Manuel and Chloe Kim after Morgan — a two-time world soccer champion — noticed the differences between how women’s sports and men’s sports were covered in the media.
A key part of this initiative — the Buick Huddle with TOGETHXR — will connect fans with female athletes at NCAA® Women’s Championship event sites in the coming months. During these huddles, the athletes will discuss their inspirational roads to success, participate in Q&A sessions and engage with their fans. Look for these huddles to take place at the following NCAA events:
As Title IX (which protects people against discrimination based on gender) celebrates its 50th anniversary in 2022, women’s athletics and the challenges female athletes face are at the forefront of the gender equity conversation. With more than 10 years as a proud partner of the NCAA, Buick embraces the opportunity to elevate this conversation.
When you watch the women’s and men’s college basketball tournaments in March and April, look for Buick messages that encourage fans to “See Her Greatness.” Those messages, along with Buick’s collaboration with TOGETHXR and the in-person huddles at championship sites, reflect Buick’s quest to celebrate people who are true to themselves.